Small Craft Coffee
Topsail Island, NC
BRIEF EXCERPT:
To develop the brand image for Small Craft Island Coffee, located on Topsail Island in coastal North Carolina. Small Craft is the first and only coffee roaster on Topsail Island. Small Craft is proud to offer fresh, flavorful, high-quality, thoughtfully crafted coffees roasted in small batches.
Small Craft is an environmentally and socially responsible coffee roaster, providing Single Origin Certified Fair Trade & Organic coffees.
The look and feel should reflect its island location, and communicate the high quality and thoughtful craftsmanship of the product. After conducting early competitive research, especially regarding packaging on local grocery store shelves….. Small Craft expressed the desire to be different from the more modern and minimalistic artwork used by several competitors.
Some of the thoughts developed during the creative process:
small crafts = wooden rowboats, nautical
small farms to our small island
thoughtfully roasted = roasted to bring out the best flavors and character of each coffee varietal
fine art + vintage artwork
STATUS:
In Progress
